{"id":7832,"date":"2024-11-08T09:24:00","date_gmt":"2024-11-08T07:24:00","guid":{"rendered":"https:\/\/www.profi.ro\/via-profi\/?p=7832"},"modified":"2024-12-17T09:35:38","modified_gmt":"2024-12-17T07:35:38","slug":"via-profi-obtine-distinctia-gold-la-community-index-2024-pentru-sustinerea-producatorilor-locali-din-romania","status":"publish","type":"post","link":"https:\/\/www.profi.ro\/via-profi\/blog\/via-profi-obtine-distinctia-gold-la-community-index-2024-pentru-sustinerea-producatorilor-locali-din-romania\/","title":{"rendered":"Via Profi ob\u021bine distinc\u021bia Gold la Community Index 2024 pentru sus\u021binerea produc\u0103torilor locali din Rom\u00e2nia\u00a0"},"content":{"rendered":"\n

Via Profi, platforma inovatoare lansat\u0103 de Profi pentru a sprijini produc\u0103torii locali din Rom\u00e2nia, a ob\u021binut recunoa\u0219terea suprem\u0103 prin distinc\u021bia Gold la Community Index 2024. Aceasta certific\u0103 impactul real pe care Via Profi \u00eel are \u00een dezvoltarea comunit\u0103\u021bilor locale \u0219i confirm\u0103 pozi\u021bia platformei ca unul dintre cele mai importante proiecte de sus\u021binere a micilor antreprenori din \u021bar\u0103.<\/p>\n\n\n\n

Distinc\u021bia Gold la Community Index 2024: o recunoa\u0219tere a eforturilor pentru comunitate<\/h2>\n\n\n\n

Recunoa\u0219terea primit\u0103 la Community Index\u00ae 2024 este cu at\u00e2t mai important\u0103 cu c\u00e2t se bazeaz\u0103 pe o analiz\u0103 complex\u0103 a peste 850 de proiecte, evaluat\u0103 \u00een baza a 43 de indicatori alinia\u021bi la standardele interna\u021bionale. Community Index este un instrument de referin\u021b\u0103 \u00een evaluarea programelor care sprijin\u0103 comunit\u0103\u021bile locale, fiind un barometru esen\u021bial pentru proiectele ce contribuie la dezvoltarea Rom\u00e2niei.<\/p>\n\n\n\n

Prin Via Profi<\/a>, nu doar c\u0103 sunt promovate produsele autentice rom\u00e2ne\u0219ti, dar platforma creeaz\u0103 o leg\u0103tur\u0103 puternic\u0103 \u00eentre consumatori \u0219i micii produc\u0103tori locali, ajut\u00e2nd la sus\u021binerea comunit\u0103\u021bilor locale din Rom\u00e2nia. Fie c\u0103 este vorba despre produse proaspete sau delicii tradi\u021bionale, Via Profi ofer\u0103 consumatorilor o experien\u021b\u0103 culinar\u0103 unic\u0103, \u00eencuraj\u00e2ndu-i s\u0103 descopere bog\u0103\u021bia gastronomic\u0103 a \u021b\u0103rii.<\/p>\n\n\n\n

\u201eAm pus mult suflet \u00een Via Profi \u0219i ne bucur\u0103m c\u0103 sunt remarcate eforturile noastre de a sus\u021bine micii produc\u0103tori locali \u0219i de a p\u0103stra \u0219i da mai departe tot ceea ce este mai bun \u00een Rom\u00e2nia. C\u0103l\u0103torind local, m\u00e2nc\u00e2nd s\u0103n\u0103tos, tr\u0103ind \u0219i spun\u00e2nd povestea acestor experien\u021be mai departe, contribuim cu to\u021bii \u00een a duce mai departe tradi\u021biile \u00eentr-un mod sustenabil \u0219i cu grij\u0103 fa\u021b\u0103 de noi to\u021bi \u0219i fa\u021b\u0103 de natur\u0103.\u201d, declar\u0103 C\u0103lin Costina\u0219, Director General adjunct Profi. <\/p>\n\n\n\n

\"via<\/figure>\n\n\n\n

Cum ajut\u0103 Via Profi produc\u0103torii locali din Rom\u00e2nia? <\/h2>\n\n\n\n

Platforma Via Profi este o adev\u0103rat\u0103 \u201ehart\u0103\u201d a gusturilor rom\u00e2ne\u0219ti, accesibil\u0103 gratuit oricui dore\u0219te s\u0103 g\u0103seasc\u0103 produse de la produc\u0103tori locali din Rom\u00e2nia. Fiecare accesare ofer\u0103 recomand\u0103ri noi \u0219i inspira\u021bii pentru cei dornici s\u0103 descopere m\u00e2nc\u0103ruri tradi\u021bionale rom\u00e2ne\u0219ti<\/a>, contribuind la conservarea \u0219i promovarea tradi\u021biilor gastronomice locale.<\/p>\n\n\n\n

Produc\u0103torii locali se pot \u00eenregistra pe platform\u0103 f\u0103r\u0103 nicio obliga\u021bie, fiind sprijini\u021bi \u00een procesul de promovare a produselor lor. Astfel, Via Profi faciliteaz\u0103 conectarea direct\u0103 \u00eentre micii antreprenori \u0219i consumatori, \u00eentr-un mod transparent \u0219i accesibil. \u00cen mai pu\u021bin de un an de la lansare, num\u0103rul produc\u0103torilor \u00eenscri\u0219i a crescut de la 200 la peste 550, acoperind 11 jude\u021be la \u00eenceput \u0219i ajung\u00e2nd acum s\u0103 reprezinte produc\u0103tori locali din toat\u0103 \u021bara.<\/p>\n\n\n\n

\u201eCa s\u0103 fie parte din Via Profi, micii produc\u0103tori nu au vreo obliga\u021bie fa\u021b\u0103 de Profi, trebuie doar s\u0103-\u0219i doreasc\u0103 acest lucru \u0219i noi \u00eei asist\u0103m pas cu pas pentru a-\u0219i spun povestea \u0219i a-i ajuta s\u0103 se conecteze cu to\u021bi cei dornici de produse locale s\u0103n\u0103toase. Via Profi este poli\u021ba noastr\u0103 de asigurare pentru un viitor durabil, unul \u00een care fiecare pune suflet \u0219i \u00eempreun\u0103 punem suflet \u00een Rom\u00e2nia. Punem suflet \u00een comunitate, iar Via Profi este comunitatea din care ne bucur\u0103m s\u0103 facem parte cu to\u021bii\u201d, declar\u0103 Gabriela S\u00eerbu, directorul de sustenabilitate al re\u021belei de retail \u0219i coordonatoarea acestui program. <\/p>\n\n\n\n

Cu alte cuvinte, platforma reduce semnificativ obstacolele logistice cu care se confrunt\u0103 produc\u0103torii locali. \u00cen multe cazuri, ace\u0219tia nu au acces la re\u021bele mari de distribu\u021bie sau la resursele necesare pentru a-\u0219i extinde opera\u021biunile. Via Profi le simplific\u0103 acest proces, oferindu-le un canal de v\u00e2nzare eficient \u0219i u\u0219or de utilizat. Fiecare produc\u0103tor \u00ee\u0219i poate actualiza constant profilul \u0219i catalogul de produse, adapt\u00e2ndu-se cerin\u021belor pie\u021bei \u0219i oferind noi produse pe m\u0103sur\u0103 ce afacerea evolueaz\u0103.<\/p>\n\n\n\n

Astfel, Via Profi creeaz\u0103 o comunitate solid\u0103 \u00eentre produc\u0103tori \u0219i consumatori, dar \u0219i \u00eentre antreprenori. Ace\u0219tia au acces la sfaturi \u0219i resurse utile pentru a-\u0219i \u00eembun\u0103t\u0103\u021bi afacerea, fiind conecta\u021bi la un ecosistem care le permite s\u0103 colaboreze, s\u0103 \u00eemp\u0103rt\u0103\u0219easc\u0103 experien\u021be \u0219i s\u0103 creasc\u0103 \u00eempreun\u0103. <\/p>\n\n\n\n

\"miere
Sursa foto: Via Profi<\/figcaption><\/figure>\n\n\n\n

Sus\u021binerea comunit\u0103\u021bilor locale din Rom\u00e2nia<\/h2>\n\n\n\n

Via Profi \u0219tie c\u0103 sus\u021binerea micilor produc\u0103tori locali este cheia c\u0103tre un viitor sustenabil, unde tradi\u021biile sunt p\u0103strate \u0219i transmise mai departe. Fie c\u0103 vorbim despre produse conservate artizanale, despre miere \u0219i produse apicole tradi\u021bionale rom\u00e2ne\u0219ti<\/a>, despre br\u00e2nzeturi cu tradi\u021bie sau despre produse din carne de la produc\u0103tori locali din Rom\u00e2nia, Via Profi reu\u0219e\u0219te s\u0103 construiasc\u0103 o punte \u00eentre genera\u021biile noi \u0219i p\u0103str\u0103torii valorilor rom\u00e2ne\u0219ti. Aceast\u0103 platform\u0103 autentic\u0103 \u0219terge tradi\u021bia de praf \u0219i ridic\u0103 imaginea produselor locale \u0219i a m\u00e2nc\u0103rurilor tradi\u021bionale rom\u00e2ne\u0219ti la nivelul gustului lor.<\/p>\n\n\n\n

Prin conectarea consumatorilor cu produse autentice rom\u00e2ne\u0219ti \u0219i prin promovarea unui stil de via\u021b\u0103 s\u0103n\u0103tos \u0219i sustenabil, Via Profi contribuie la consolidarea unei economii locale puternice. Povestea fiec\u0103rui produc\u0103tor \u00eenscris pe platform\u0103 este o m\u0103rturie a dedic\u0103rii pentru p\u0103strarea tradi\u021biilor rom\u00e2ne\u0219ti, iar Via Profi face ca aceast\u0103 mo\u0219tenire cultural\u0103 s\u0103 fie accesibil\u0103 tuturor, indiferent de locul \u00een care se afl\u0103.<\/p>\n\n\n\n

Sus\u021binerea comunit\u0103\u021bilor locale din Rom\u00e2nia este esen\u021bial\u0103 pentru dezvoltarea durabil\u0103 a economiei \u0219i pentru p\u0103strarea tradi\u021biilor culturale. \u00centr-o lume din ce \u00een ce mai globalizat\u0103, micii produc\u0103tori locali joac\u0103 un rol fundamental \u00een men\u021binerea unui stil de via\u021b\u0103 sustenabil \u0219i autentic. Aleg\u00e2nd s\u0103 sprijinim ace\u0219ti antreprenori, nu doar c\u0103 investim \u00een produsele de calitate, dar contribuim \u0219i la men\u021binerea unui ecosistem s\u0103n\u0103tos, \u00een care tradi\u021biile, obiceiurile \u0219i me\u0219te\u0219ugurile sunt transmise genera\u021biilor viitoare.<\/p>\n\n\n\n

Pe l\u00e2ng\u0103 beneficiile economice \u0219i ecologice, sus\u021binerea produc\u0103torilor locali aduce \u0219i avantaje sociale semnificative. Micii antreprenori devin adev\u0103rate modele pentru comunit\u0103\u021bile din care fac parte, inspir\u00e2nd \u0219i alte persoane s\u0103 \u00ee\u0219i valorifice poten\u021bialul \u0219i s\u0103 \u00ee\u0219i urmeze pasiunea. Acest lucru are un impact pozitiv \u00een special \u00een zonele rurale, unde astfel de ini\u021biative pot oferi solu\u021bii viabile pentru locuitori. <\/p>\n\n\n\n

\"\"
Sursa foto: Via Profi<\/figcaption><\/figure>\n\n\n\n

O c\u0103l\u0103torie a gustului bun cu Via Profi <\/h2>\n\n\n\n

Via Profi aduce produsele autentice rom\u00e2ne\u0219ti \u0219i m\u00e2nc\u0103rurile tradi\u021bionale rom\u00e2ne\u0219ti \u00een prim-planul aten\u021biei publicului larg, oferind o experien\u021b\u0103 culinar\u0103 autentic\u0103. Consumatorii sunt invita\u021bi s\u0103 exploreze bog\u0103\u021biile gastronomice ale \u021b\u0103rii printr-un simplu click pe www.profi.ro\/via-profi, unde pot descoperi produc\u0103tori locali, grupa\u021bi pe domenii \u0219i jude\u021be. Mai mult dec\u00e2t at\u00e2t, Via Profi promoveaz\u0103 deschiderea punctelor gastronomice locale<\/a>, loca\u021bii ce ofer\u0103 oportunitatea unic\u0103 de a experimenta m\u00e2nc\u0103ruri locale, preg\u0103tite dup\u0103 re\u021bete specifice zonei.  <\/p>\n\n\n\n

Platforma continu\u0103 s\u0103 se dezvolte \u0219i s\u0103 se extind\u0103, aduc\u00e2nd \u00een aten\u021bia consumatorilor din Rom\u00e2nia o varietate tot mai mare de produse autentice. Prin aceast\u0103 ini\u021biativ\u0103, Via Profi \u00ee\u0219i propune s\u0103 construiasc\u0103 o punte \u00eentre genera\u021biile noi \u0219i valorile tradi\u021bionale, transform\u00e2nd m\u00e2ncarea local\u0103 \u00eentr-o experien\u021b\u0103 modern\u0103, dar \u00eenr\u0103d\u0103cinat\u0103 \u00een mo\u0219tenirea cultural\u0103 rom\u00e2neasc\u0103.<\/p>\n\n\n\n

Via Profi nu doar c\u0103 sprijin\u0103 produc\u0103torii locali din Rom\u00e2nia, dar creeaz\u0103 \u0219i o comunitate \u00een care tradi\u021biile sunt redescoperite \u0219i celebrate. Sus\u021binerea comunit\u0103\u021bilor locale din Rom\u00e2nia este esen\u021bial\u0103 pentru un viitor sustenabil, iar Via Profi \u00ee\u0219i asum\u0103 acest rol cu m\u00e2ndrie \u0219i devotament. Descoper\u0103 \u0219i tu regiunile din Rom\u00e2nia cu produse tradi\u021bionale<\/a> ce sunt considerate comori culinare! <\/p>\n\n\n\n

Distinc\u021bia Gold la Community Index 2024 confirm\u0103 valoarea pe care platforma Via Profi o aduce nu doar produc\u0103torilor locali, ci \u00eentregii Rom\u00e2nii. Prin promovarea produselor de la produc\u0103tori locali din Rom\u00e2nia \u0219i sprijinirea comunit\u0103\u021bilor, Via Profi este mai mult dec\u00e2t o platform\u0103 \u2013 este un liant al gustului bun, tradi\u021biilor autentice \u0219i sustenabilit\u0103\u021bii. Al\u0103tur\u0103-te \u0219i tu comunit\u0103\u021bii Via Profi \u0219i descoper\u0103 Rom\u00e2nia gustului autentic!<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Via Profi, platforma inovatoare lansat\u0103 de Profi pentru a sprijini produc\u0103torii locali din Rom\u00e2nia, a ob\u021binut recunoa\u0219terea suprem\u0103 prin distinc\u021bia…<\/p>\n","protected":false},"author":8,"featured_media":7835,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[271],"tags":[],"class_list":["post-7832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\nVia Profi obtine distinctia Gold la Community Index 2024 pentru sustinerea producatorilor locali din Romania<\/title>\n<meta name=\"description\" content=\"Via Profi obtine distinctia Gold la Community Index 2024. 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